Pre content and the social media first era of marketing and journalism, print was still a thing. So I decided to make a super high end, almost fashion esq publication that represented rugby at every level around the UK but was noticable and stood out in an otherwise saturated sports journalism marketplace. It was informative, stylish, fun and insightful showing the UK scene for what it was and being extremely 'pro' rugby to help grow the game at all levels. This was the one core goal.
UK Rugby Sevens Magazine was born. A print issue going out to all the major tournaments, sports shops and outlets around the UK. Originally as a free magazine funded by sponsorship - until we moved to a subscription model.
As the era of content and social media took over print - we moved to an online TV format on Youtube and Instagram, crafting bite size and highlights content from the seasonal events.
We also built a club and tournament finder on our website to allow people to find a team or club to be part of at grassroots level.
We featured the biggest names in the UK sport and the magazine and show was extremely well received.