Jumeirah Hotels and resorts are one of the most iconic Luxury hospitality brands in the world. With properties like the Burj Al Arab, and exotic locations like the Maldives, Capri and Dubai in their portfolio.
BD was asked to reposition their brand, to bring to life their global resort offering and showcase the many stunning locations and facilities they have to offer, as well as the world class hospitality and services that set them apart from the rest of the luxury hotel industry.
We created the campaign ‘Time Exceptionally Well Spent’ to show that when you are experiencing a Jumeirah property, every moment matters, and every moment is catered for to the smallest detail.
The goal was to show Jumeirah in a more modern and attainable light,re-energize their aesthetic and re-introduce them as the ultimate symbol of modern luxury to a younger affluent global travel audience and transition them from a TVC first approach to marketing to a social first targeted conversation whilst retaining their premium brand status.
From a masterbrand campaign, to 11 sub campaigns focusing on various thematic specialities, to social first content and OOH & digital, we created a comprehensive global campaign that delivered on all their goals.
The results: We created a campaign that was undeniably successful, from the earned results, positive sentiments within social commentary and increase in social media growth and direct bookings:
Over 40 Million Views across Campaign & Social
40% Increase in Web Traffic
30% Increase in Direct Bookings
20% Increase in Social Media Growth
Together, we reimagined what a global modern luxury hospitality brand can be.
Refreshing an esteemed brand and showing your time will truly be exceptionally well spent at Jumeirah hotel and resorts.
CAMPAIGN MARKETS: UK, Germany, France, Russia, USA
Campaign languages: English, French, Russian, Arabic, German
TARGET AUDIENCES: GenZ, Millennials and group travel, Family, Couples and Staycationers