My Role and Responsibilities
CCO & Creative Lead
Creative Direction
Design Direction
Production Oversight
Date: 2022
Agency: Beautiful Destinations
Brief
Excite and inspire family travel to Disney Resorts Florida. Aimed at tour operators and tourism platforms.
Challenge
Disney Resorts Florida has a number of barriers for families. Cost, Travel, Logistics and customers can be overwhelmed by what a trip can mean. We needed to give families a reminder about the joys and everlasting memories a trip can have for a family, breaking down these barriers and giving them a sure reason to make it their No. 1 family destination.
Idea
To inspire families across generations, we crafted a story of a hero film of a grandparents love for his granddaughter taking her on a magical trip to Disney World Florida, writing down memories of the day and capturing the moments in a Disney journal for her to treasure for the rest of her life. Supported by a cross platform vertical video library of exciting content for Disney owned channels.
Expression
Brand Strategy, Film, Digital Content, Photography.
Result
Campaign has just launched. TBC
